OKO got into the bike market because users had problems.  Tubeless riders need a milk-type tyre sealant, but conventional latex-based tubeless bike sealants are weak, they dry out rapidly into nasty rubber balls, and need to be cleaned out. While many water-based inner tube sealants have not been developed with bicycles in mind (don’t believe in any that are labelled ‘Tubeless’). In a few short years, OKO has solved these issues and made huge strides in the bicycle market